Search Engine Optimization Process

Initial Consultation:
We begin by analyzing your website to see how well optimized it is to achieve a high position on major search engines. We will also discuss your website objectives as well as the best method in achieving them by thoroughly explaining our services and how they can help you. This helps us understand the unique framework of each business, to determine a strategic plan and start our process.

Website Analysis
Before optimizing, a detailed analysis of the web site is very necessary. Content, structure and the target traffic have to be cautiously reviewed.

Web Site Structure Optimization
For top placement of your web site in search engine it requires your web site to be search engine friendly, we create search engine friendly web site if web site is been given to design by our company. But most of the time client has his own web site and we get an assignment for the optimization of the web site.

Identify Business Objectives
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words.

Keyword Research and Key Word optimization
Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared.

Web Page optimization and content Development & Writing
One needs to optimize web pages and content development are critical to search engine success. Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly

Web Site Submissions
Optimized web site should be submitted to all the popular search engines. This is the way you get your site indexed. Once the site is indexed your focus should be on achieving high search engine rankings for your key words.

Link Building
You increase your visibility by building links. The popularity of your web site increases through this step of link building. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites while ranking your site.

Analysis and Action plan
Analyze position reports of popular search engines. This helps in checking out the action plan. Keeping an eye over position reports is all the more necessary due to consistent changes in the parameters of search engines. You could lose your coveted first rank any moment.

E-Mail Marketing
Email marketing is the perfect medium to promote your business. We can produce and manage the entire email marketing campaign - from design, to list data, to campaign management and detailed reporting.

Recurring Tasks
These tasks are carried out to keep your site updated with the changing trends in the field of search engine optimization. You should also make sure that the search engines keep indexing your site and rank them well.

Verification & Positioning Reports
Once your site submission is complete, we will email you a verification report. These reports ensure that your work is being recognized by the engines and has been completed according to the outline submitted earlier. Reports are sent whenever submissions are made throughout your optimization plan.