What is Link Popularity?
Link Popularity refers to the number of
links pointing TO your site FROM other sites on the Web. Building links
is one of the most important factors in getting top placements on the
major search engines.
Any search engine
marketing strategy to succeed link building or link Exchange or Link
Popularity or Natural Link Development whatever we want to call it seems
very important. It is a process of connecting your website to other
related website in order to improve site’s search relevance ranking that
facilitate website to be listed up on a search engine results page.
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Types of links and how to get them
There are plenty of
links that can be built while doing online business; few of them are
listed below:
Authority Link-
It relate to building link with related websites. It can be done for
good search engine ranking, increasing link popularity and attracting
more traffic to self-owned website.
Directory Link-
It is the process of building a link with few well-known directories
like Yahoo.dir, MSN and business.com in order to find niche directories.
There are countless directories on the internet that list web sites on
almost every subject you can think of. By submitting your site to a
directory you will get a one-way link back to your site if it is
accepted. You should try to submit to directories that are relevant to
the subject of your web site, you can also submit to general directories
but choose the most suitable category. This type of link rarely produces
much traffic but is a good way to get your pages indexed by the search
engines.
Reciprocal Link-
It is the process of exchanging links based on some agreement between
two trusted websites who shares the same business interest with an aim
of increase website traffic and link popularity. This type of link is
also called a two-way link, if you place a link on your web site and
make a request to the relevant web master they may put a link pointing
back to your site on one of their pages. This type of link is not given
as much weight as one-way links by the search engines but they are still
worth getting. When building reciprocal links it is best to concentrate
on sites that are highly relevant to the content on your site.
One-Way Link-
It is the process of link building where link is built with some website
on their interest, without getting connected back to that website. It is
also called inbound link, which is highly important for link popularity.
Individual Site Submission -
You will find some content based web
sites that provide links to other relevant sites as a resource for
visitors. You can try and get a link to your site by filling in a form
if there is one or writing an email. The web master will then look at
your site and decide if it is worthy of a link. These links are more
valuable than directory links but getting them can be very time
consuming.
Buying Links -
There are many sites which sell links, these sites
usually have a Google PageRank of 5 or higher. You agree to pay a
certain amount per month for a defined period and they will put up a
link to your site. This can be an effective method for boosting traffic
but it can also be expensive.
Press Releases -
These are similar to articles but instead of being
written on a topic they are about an event. Also they are submitted to
press release sites rather than article directories. A press release
could be about the launch of a new product or starting a special offer
on your services.
Forum / Blog Posting -
Whatever your web site is about there is
bound to be a forum or blog where people discuss it. You can get
involved in this discussion by asking or answering questions, at the end
of each post you make include a link to your web site. Some forums have
quite a high PageRank so this can be a fast way to get quality links to
your site.
Article Writing -
This is a good way to get links to your site. You
just have to write an article that is in some way related to the content
on your web site and then submit it to an article directory. At the end
of the article you add a resource box that includes a link to your site.
People may read the article, if it is published by the article
directory, and decide to visit your web site. If you write a good
article other web masters may choose to place it on their sites, this
widens the audience for your article and can lead to a stream of
traffic.
If done correctly,
increasing your linkage will: Increase your traffic significantly.
Improve your visibility in the search engines. Provide an added resource
to your website. Save you a lot of advertising money. Save you time.
Before you start,
you need to know that the largest drawback with building one's
link popularity properly is TIME. It takes time to: Find the websites to
link with Make the link requests. Wait on those link requests. Process,
organize, and manage the links. Have the search engines find or "spider"
your link partners. Check to see if your links are still on your
partner's websites. Link building is difficult, frustrating and time
intensive.
Quality links over quantity every time
The research provides empirical evidence that the QUALITY of an
inbound link is the most relative important off-page factor while the
QUANTITY of an inbound link is the least relative important off-page
factor. We want to help you to save you money and time by offering our
link building services.
