MAJOR SEARCH ENGINES
Google is rapidly gaining market
share among search sites and could
surpass long-time leader Yahoo if
the trend continues. Google has
agreements with both Yahoo and
Netscape to provide better back-end
search capability for visitors
conducting searches on their sites.
Google's back-end service is not
included in these figures; only
visitors that search directly from
Google's site are included in
Google's usage share.
Yahoo's use of Google's search
capabilities seems to have increased
Google' s visibility. That's because
the Google search engine powers the
Yahoo Web Page Results. Google hasa
tie up with AOL as well to provide
editorial search results and paid
listings to AOL's various search
properties in the United States,
including AOL Search, Netscape
Search and CompuServe Search.
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Yahoo! (NASDAQ: YHOO) is still the
top referring search engine in 100
countries, including the United
States. Although it operates only
two dozen country specific sites,
Yahoo! ranked as the top search
referrer in almost every major
country in the world, according to
StatMarket. Search referrals are the
visits that a search engine refers
or directs to other sites.
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Microsoft Corp.'s (NASDAQ: MSFT) MSN
has quietly risen to become one of
the top referring search sites on
the Web. Among U.S. surfers, MSN is
now the third-ranked search site
behind Yahoo and Google. MSN
currently uses a mixture of results
from other search engines and
directories, as well as paid
listings from their own listings.
MSN, Inktomi, Looksmart, and
Overture results are all currently
used for MSN search results.
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AOL
and its affiliated Web sites are one
of the most trafficked locations,
drawing 91.9 million visitors,
according to Jupiter Media Metrix,
March 2002 report. AOL Search allows
its members to search across the web
and AOL's own content from one
place. The main listings for
categories and web sites come from
the Open Directory. Inktomi also
provides crawler-based results, as
backup to the directory information.
According to a press release on May
1, 2002, Google has been selected by
AOL to provide editorial search
results and paid listings to AOL's
various search properties in the
United States, including AOL Search,
Netscape Search and CompuServe
Search. America Online Inc.'s
decision to hire search engine
leader 'Google' to help its 34
million members find their way
around the Web provided another
reminder of Google's rising
popularity.
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Ask
Jeeves is a human-powered search
service that aims to direct you
to the exact page that answers
your question. Ask Jeeves also
owns Teoma (formerly called
Direct Hit). Teoma results are
currently offered via the Teoma
website and integrated into
results at Ask Jeeves.
AllTheWeb.com (also known as
FAST Search) launched in May
1999 has one of the largest
indexes of the web. The site,
also known as AllTheWeb.com, is
a showcase for FAST's search
technologies. FAST's results are
provided to numerous portals,
including those run by Terra
Lycos.
Solely a Pay Per Click search
engine, with Overture you choose
keywords/ phrases that you want
your site to appear under and
try to outbid the competition
for a top billing. The higher
you bid, the higher your URL on
the search results page. They
recently lost the contract to
supply sponsored links to AOL
Search, but they do still
provide search results for AOL's
Europe Net properties in the UK,
France and Germany.
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LookSmart previously allowed
websites to be included in its
commercial listings by paying a
one-time review fee, through its
"Basic Submit" and "Express Submit"
submission programs. These have now
been eliminated, replaced in April
2002 by a new cost-per-click "LookListings
Small Business" program.
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AltaVista, founded in 1995 is one of
the oldest crawler-based search
engines on the web. It has a large
index of web pages and a wide range
of power searching commands. It also
offers news search, shopping search
and multimedia search. Currently, it
reaches over 45 million visitors
worldwide.
Lycos started out as a search
engine, depending on listings
that came from spidering the
web. In April 1999, it shifted
to a directory model similar to
Yahoo. Some of their listings
come from the ODP, Fast Search/AllTheWeb
with sponsored listings shown at
the top of the search results
pages coming from Overture.com.
HotBot launched in May 1996 as
Wired Digital's entry into the
search engine market. In October
1998, Lycos acquired the
competing HotBot search service,
which continues to be run
separately. In most cases,
HotBot's first page of results
comes from the Direct Hit
service (Now renamed as “Teoma”)
and then secondary results come
from the Inktomi search engine,
which is also used by other
services. It gets its directory
information from the Open
Directory project.
Provides results to many engines
and directories such as Iwon,
MSN, Hotbot, and more. The
benefit of listing with Inktomi
is the exposure your site will
receive with its search
partners.
Netscape Search's results come
primarily from the Open
Directory and Netscape's own
"Smart Browsing" database, which
does an excellent job of listing
"official" websites. Secondary
results come from Google. At the
Netscape Netcenter portal site,
other search engines are also
featured.
Also known as DMOZ, the ODP is
hosted and administered by
Netscape Communication Corp. All
submissions are reviewed by
human editors before being added
to the directory and each
category has what is called an "ODP
Editor" who is responsible for
that category. DMOZ provides
results to many search partners,
such as All The Web, HotBot,
Google, Lycos, Altavista, etc.