Link Exchange FAQ

What is Link Exchange?

Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody.

Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it first started, leading to the popularity of Google.

However according to some experts, search engines no longer place a heavy emphasis on reciprocal links.

How does it help me?

You could spend hours and hours trying to find related, non-competing websites to exchange links with. With an extensive list of categories, you are sure to find what you seek. Quickly initiate link exchanges with websites with only a click of the mouse. Simply paste a small piece of code on a page of your website and we manage the list! It couldn't be easier and less time consuming. Get more links, and therefore more visitors to your site with the Abacus Consultancy Services  Link Exchange Program.

What is Link Page Relevance and how does it affect me?

Link Page Relevance is being linked on pages with relevant content to yours. Many website owners have a misconception that their link has to appear on websites that have similar content to their own, and if there link is on a website with unrelated content it will hurt their ranks. Well, this statement is almost true, but not completely, please read below.
True: You want your link on pages that have similar content. (the key word is pages)
True: If a software company has a links page category of Flowers and you own a flower site this is a good place for your link to be.
True: If a software company has a links page without Flowers category than you Do Not want your flower site linked on this site.
True: The content or theme of the site Does NOT matter. What does matter is the individual page that you are linked on. As long as they have similar links or content on that individual page, that's good!
False: Link Exchange with non content related sites will hurt your search engine rank.

Increased and Targeted Traffic?

Effective link exchange can attract larger, quality and targeted traffic for your web site. The link exchange process helps you establish innumerable fruitful links with other web sites. Thus, you can win more quality and targeted visitors from your link partners capable of winning more traffic through your link exchange process. If you want to promote your web site on a limited budget, link exchange is the best option. Link exchange can save a lot of money that you otherwise would have spent on other means of Internet advertising. Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web.

Are there any types of websites you do not accept into your program?

Yes, the following sites are not allowed. Hate, Racist, Porn, Warez, TGP, FFA, Link Farm and any others we may deem unsuitable. If you have a questionable website, you may contact us and we will review your content.

Are reciprocal links better than non-reciprocal links?

We have conducted many studies on this topic and we find that it makes no difference one way or the other. What makes a big difference is being linked on pages with non related content. For Example: You have a Software website that is linked from a Florist website, in the Software category, along with many other Software links. That's Good! What you don't want is to be a Software website linked on a Florist website with other Florist links and no Software links. The Key there is you want to be linked on pages that are content related, regardless of the actual website theme. That is why we have set up many categories for you to choose from.

Where links should be displayed ?

You can display links everywhere on the page. They should not be hidden, otherwise your site is subjected to be banned. The links must be displayed fully with the link comments. They must be visible to the site users. The links should be statically displayed without any JavaScript tricks.

Will Google and all of the other search engines index and rank my new link pages?

Yes, Google and all search engines ranks and indexes all of our members link pages. However, Google is the longest wait, usually 3 to 6 weeks.

Link Popularity?

Link popularity is the ultimate parameter in achieving supreme exposure on the web for your web site. Link popularity is measured by the number and quality of the inbound links of your site. Inbound links helps to attain high search engine ranking for your web site. As the inbound links to web site is the decisive factor for improved search engine ranking, you have to make sure that your incoming links are of similar theme. Irrelevant links won't fulfill your objective.